According to Baymard Institute, almost 7 out of 10 – 70% - shoppers have abandoned their shopping carts before checkouts.

This is surely a nightmare of every eCommerce business.

Almost all successful retailers out there have their eCommerce sites covered with the following features at the storefront and checkout pages:

  • Wish List
  • Guest / Member Checkout
  • Discount / Coupon Application
  • Shipping Rate Calculation
  • Abandoned Cart Recovery
  • Customer Review / Product Rating
  • Product Filters
  • Product FAQs
  • Loyalty Program

The list goes on – giving rise to the many options of eCommerce shopping cart software for eCommerce platform to choose from, unlocking seamless customer experience and, ultimately, driving sales performance.

If you’re looking to build a powerful eCommerce platform, this blog is for you. You will probably come across big names like Shopify, Magento, and WooCommerce when you’re doing research. Nonetheless, there is no one-size-fits-all eCommerce platform but one that fits your business and achieves your long-term goals.


Before we explore Shopify, WooCommerce, Magento in-depth, here’s a table of summary:

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Shopify

A Well-recognized eCommerce Platform

As a third-party software, Shopify is a SaaS (Software-as-a-Service) eCommerce platform that allows entrepreneurs and small businesses to create an online store without reliance on website development skills.

With a drag-and-drop interface, themes, layout, and plugins, Shopify is an easy-to-use software for eCommerce newbies to enjoy the benefits within the Shopify ecosystem.


Core Benefits of Shopify Include:
  • Quick & easy set-up
  • Require little to no coding knowledge
  • One-click integrations with social networks, Google Analytics & other email platforms
  • Access to a network of fellow merchants & website developers
  • Services & advanced add-ons available at affordable prices (Prices start at 29USD/month for the Basic subscription plan, click here for details)
Potential Challenges / Limitations:

You pay for every little add-on, so the cost can add up gradually regardless of the little customizability and control you enjoy. Comparing to a self-hosted platform, Shopify is not ideal for the long term as it limits the extent to which you can evolve your eCommerce site.


WooCommerce

A Highly Customizable eCommerce Platform

Built on WordPress as a plugin, WooCommerce can be added to any WordPress site, particularly turning it an ideal choice for businesses that have an existing presence with WordPress.

As an open-source solution, WooCommerce offers comprehensive built-in features that realize high levels of customization for small and medium-sized businesses to optimize eCommerce performance. Built with a REST API, WooCommerce is highly scalable for various extensions.


Core Benefits of WooCommerce Include:
  • Free download & installation
  • High levels of customization & extension
  • Gateway to major payment providers
  • A wide range of themes & advanced features
  • Developer-friendliness
Potential Challenges / Limitations:

WooCommerce can be a little challenge for eCommerce newbies. For that reason, you may have to outsource and hire someone who can do the programming and coding for you.


Magento

A Popular Open-source eCommerce Platform

If you’re looking for a higher contribution to how your eCommerce site looks and operates, Magento can be the perfect fit for you.

Magneto is a cloud-based platform build on open-source technology that enables businesses to enjoy high flexibility in the shopping cart system, taking full control of the look and functionality of the eCommerce sites.

While Magneto is free for download and use, business owners are responsible for all the hosting and development costs. It’s undisputed that the flexibility and scalability of Magento come at a cost, making it a great fit for large businesses who look for extensive flexibility and have deep pockets to afford all the investments and expenses.


Core Benefits of Magento Include:
  • High levels of customization & extension
  • SEO support (e.g. friendly URLs, integrations with Google & other SERPs, etc.)
  • Lots of hosting & configuration options
  • Multiple websites on one admin panel
  • Developer-friendliness
Potential Challenges / Limitations:

The greater the scalability, the more efforts (and money) required to invest in developing the eCommerce platform. In other words, the cost of building a Magento website is heavily dependent on hiring your team of developers and designers.


The decision is in your hands! Hope this blog has been useful.